Case Study / NZHL
A high-performing, always-on, full-funnel lead generation machine.
A thriving Home Loan Business
NZHL helps countless Kiwi secure home loans and reduce mortgage debt through expert advice and innovative systems.
A leading Mortgage provider
NZHL is one of New Zealand’s best-kept secrets in the mortgage industry, delivering real financial benefits to homeowners.
The Challenge
Explaining how and why NZHL’s service stands out - offering a radically different and more advantageous approach than banks, brokers and financial advisors. The goal? To leverage this unique position to drive consistency, high-quality leads around the clock.
The Solution
We devloped a new ‘Mortgage Mentor’ communications platform, forming the foundation of an always-on digital lead-generation campaign that continually delivers strong results. A key part of this was harnessing NZHL’s rich array of customer testimonials, mentor success stories and extensive feature benefits. Our team implemented a clear content strategy and an ‘Insta re-set’ process to bring clarity, consistency and flexibility to a brand with amazing stories to tell.
“Jeremy and Sugar were pivotal in the development of NZHL’s Mortgage Mentor positioning and full funnel brand response marketing programme. Together we took an unknown opportunity to a known one, we doubled leads and drove tangible growth into the business. Sugar are more than an advertising agency partner, they are your support network and delivery partners - days, nights and sometimes in the weekends!”
Lenska Papich
Former Brand and Communications Lead
NZHL
What we did
Marketing strategy
Naming strategy
Brand positioning strategy
ROI strategy
Full-funnel comms strategy
Social strategy
Full-funnel campaign
Social media management
Social media planning, buying & boosting
Outdoor
Programmatic digital display
Video content
Paid social media advertising campaign
Digital remarketing
Search engine marketing (SEM)
ROI performance management
ROI tracking & reporting
