Case Study / Soulmate
A light-speed international launch for SoulMate pet food.
The Challenge
How to launch in Australia, NZ - and 9 other APAC markets in quick succession - inside three months.
The Solution
To get the brand strategy right first; we crafted a powerful new positioning as the super-premium, 'boutique restaurant' of pet food - in stark contrast to the mass-produced, 'fast food' offerings of our Big Pet Food' competitors.
To enable fast international growth we crafted a simple, 'full-funnel' digital and social marketing platform that could be easily configured for each market - but still retain consistency, and quality of message. This also provided a clear apples-with-apples ROI language to allow us to track our success in a fast-moving and culturally diverse business environment.
What we did
Fractional CMO support
Marketing strategy
ROI strategy
Full-funnel comms strategy
Social strategy
Insta-reset social design
Digital campaign
Paid social media advertising campaign
ROI performance management
ROI tracking & reporting
