Case Study / Love Taupō Golf
‘All kinds of golf, for all kinds of golfers’ Campaign.
679k
Engagements
Across Meta channels to elevate awareness and put Taupō on the map.
93.9% Completed View Rate
The CTV campaign helped drive awareness and indicated the huge interest in the category.
Bookings & operator referrals
A number of ‘package & deal’ social ads were created - which drove considerable traffic to the site.
With two championship courses and a smorgasbord of other golf courses to pick from, you’re spoiled for choice when selecting a Taupō golf course. The objective of this campaign was to showcase the 9 golf courses in the Taupō region and bring to life the uniqueness of each course - making Taupō the perfect golf destination for whichever level you’re at. Combined with all of the other great attractions the region has to offer, it’s the perfect holiday destination for a range of holiday makers.
The campaign featured a hero 75-second feature video, supported by course-specific edits, and a range of 15-second ads to bring to life the golf individuals. This was supported by CTV and targeted social.
What we did
Marketing strategy
Brand positioning strategy
ROI strategy
Full-funnel comms strategy
Social strategy
Media strategy
Full-funnel campaign
Social media planning, buying & boosting
EDM
Video on demand
Video content
Paid social media advertising campaign
Digital remarketing
ROI performance management
ROI tracking & reporting
