Case Study / Donovans Chocolates

Helping take Donovans Chocolates key reach and engagement KPI's to the next level.

Exceptional 'Competitive Engagement Rate' growth

Resulted from our structured 10-Step process to review audience and historic performance data, plus a full 'Insta Reset' process, to deliver a refreshed look that pops off the page.

Launch 3 new products on social in the middle of the busy Black Friday & Xmas media frenzies.

The result: a highest-ever post engagement rate achieved for the brand by a large margin (+47%).

Make engagement easy

Developing recipe content so there's no need to click to the website - making it more accessible, it also makes it shareable and saveable - resulting in more engagement and higher organic reach.

The Challenge

Donovans Chocolate already had a highly engaged community of chocolate lovers, which was crucial to keep in mind when we were tasked with taking key reach and engagement KPI's to the next level.

The Solution

A structured 10-Step process to review audience and historic performance data, plus a full 'Insta Reset' process, to deliver a refreshed look that pops off the page.

The Result

We took Donovans Chocolate from #6 in the category (out of 11) to #1 on both Facebook and Instagram - all within four months.

Along with this, we developed a campaign based around 'find the hidden Donovans' - a series of beautifully-crafted Kiwi Christmas images to help launch the 3 new Seasonal Release range. This resulted in the highest-ever post engagement rate achieved for the brand by a large margin (+47%).

What we did