Case Study / Leader
Leader - ‘It’s a Match’
Vege Campaign
Catchy, campaignableand proudly plant-based
The ‘It’s a Match’ campaign reimagines dinner selection in the form of a dating app, making the act of choosing what to eat feel fun, personal, and even a little flirty.
Stop the scroll with snackable content
With a tease and reveal strategy each product is brought to life with its own cheeky profile, transforming freezer staples into craveable characters.
Modern approach for modern solutions
It’s a witty, socially-led concept designed to cut through the scroll with snackable content.
Using the familiar language and visuals of dating apps, each product is brought to life with its own cheeky profile, transforming freezer staples into craveable characters. It’s a witty, socially-led concept designed to cut through the scroll with snackable content.
The tone is confident and warm, celebrating flavour and convenience while keeping health benefits subtly in the background. The campaign also builds seamlessly into broader movements like Meat Free Monday, offering an easy, delicious swap or ‘date’ for anyone trying to go meatless once a week.
What we did
ROI strategy
Brand positioning strategy
Full-funnel comms strategy
Social strategy
Insta-reset social design
Social media planning, buying & boosting
Digital campaign
Paid social media advertising campaign
ROI performance management
ROI tracking & reporting
The Results
The opening tease post generated strong engagement volumes, demonstrating audience appetite for the concept - with a reach of 14,000+
Each sku post consistently reached over 140,000+ people while maintaining strong engagement rates throughout the campaign duration.
The giveaway provided the perfect campaign ending, generating substantial comment volume and entries that reinforced audience investment in the range – a natural reward for the journey we'd taken them on.
