Social Media Creative
The competitive advantage of tailored creative
High quality social creative is the last great bastion of unfair competitive advantage in the social media marketing landscape.
We’ve seen creative tests where one post out-performs the other by over 3000%. Same brand, same basic message - different creative approach.
Whilst others are filling ads full of random content – the best brands and businesses know that highly-crafted, bespoke social creative will stop the scrolling, get the clicks, drive huge traffic - and convert to growth and ROI.
Great social creative will not just make the till ring today – it will build a long term point of difference and valuable brand equity with your prospects and customers of tomorrow.
It starts with an agile team to bring the all the right skill sets together for success; writers, designers, stylists, photographers, AI-prompters, videographers, editors, illustrators etc. Whatever mix is required for the campaign - with Creative Director oversight for quality control.
Then you need to concept a variety of ‘ad angles’ that cover four key themes: features, benefits, social proof and brand positioning.
These manifest in a variety of primary text copy treatments that bring each ad angle to life across short, medium and long copy variations.
These are then supported by a variety of powerful support visuals to test across a variety of formats; image headlines, static images, video, carousels etc.
Then each ad is refined with key elements such as: the headline, the ad description, the call-to-action (CTA) button and destination URL.
Then you need to modify each broad ad topic for each different platform; Instagram vs. Facebook vs. TikTok or LinkedIn etc.
Finally you need experienced social media creatives who understand the power of the ROI data and who modify creative on an ongoing basis to help create maximum ROI.
Find out how to turn your creative into a competitive weapon.
Leader’s ‘It’s a Match’ Vege Campaign: This campaign reimagined dinner selection in the form of a dating app, making the act of choosing what to eat feel fun, and personal.
The Results
The opening tease post generated strong engagement volumes, demonstrating audience appetite for the concept - with a reach of 14,000+
Each sku post reached over 140,000+ people.
The giveaway provided the perfect campaign ending, generating substantial comment volume and entries.
NZHL’s alway’s-on full funnel lead generation machine: We developed a new ‘Mortgage Mentor’ communications platform, forming the foundation of an always-on digital lead-generation campaign. A key part of this was harnessing NZHL’s rich array of customer testimonials, mentor success stories and extensive feature benefits.
The Results
Using a traditional full-funnel strategy we delivered a solid ROI, with constant performance management and creative testing. This ‘always-on’ social campaign drove social traffic that consistently delivered ~6,000 leads/year.
Skipperi DR social campaign: The best social is driven by human insights. And all boaties know that while having a boat is great... owning a boat is hard.
This targeted social, digital re-marketing, outdoor & ambient campaign hits those truths to drive highly effective social traffic, leads, subscriptions and revenue.
The Results
In 30 days, this campaign delivered $4.76 in sales for every $1 spent on media. The $4,378 in spend generated $20,800 in revenue.
Mother Earth: Another case of just doing the hard yards with a properly thought-through new social strategy, a full insta re set to create great new post templates–and consistent full-funnel planning & measurement.
The Results
We took Mother Earth from #10 in the category (out of 13) to #1 across both Facebook and Instagram all within a four month period.