SOCIAL AT THE CENTRE OF INTEGRATED ROI SUCCESS
The challenge
Hubbards needed to launch their new Granola range – and make it a success right out of the blocks to ensure continued super market support.
The solution
We didn’t have big above the line budgets – so we knew we needed to place modern social at the centre of a great idea and ensure word-of-mouth did the rest. Riffing off the social currency swirling around the hit TV show, The Batchelor, Hubbard’s “Oatchelor” was born. The campaign allowed us to tell a fun and engaging story – that also brought to life our core brand truth (Great, healthy basic ingredients – with a twist) in the form of a central, “Ingredients made for each other” campaign positioning line applied across all integrated mediums.
The results
Hubbards attained, and maintains, the #1 Granola category lead position in supermarkets in NZ.
