SOCIAL COMMERCE
If you’re an e-commerce brand you’ll be aware that social commerce and social shopping are the fastest-growing and most exciting ways to use the power of social networks such as Facebook and Instagram to drive sales of products and services of all kinds via e-commerce transactions.
Not just limited to direct response oriented social posts, social commerce incorporates an ever-increasing set of online collaborative shopping tools such as shared pick lists, user ratings, user generated sharing of product information and advice – and even the ability to transact purchases directly within social platforms such as facebook and Instagram.
The growth of social commerce has been breathtaking with a three-fold increase since 2016 and over 30% of internet users 18-24 having now purchased through social media. Are you ready to capitalise on social commerce?