Case Study / Wondermins

A brand re-fresh and an all-new ROI model for Wondermins.

The Challenge

Wondermins established a successful online personalised vitamin start-up business - then hit the wall when it came to attracting investors to step-up vitamin manufacture at scale.

The Solution

Pivot the business to deliver FREE, independent, science-based recommendations to a worldwide audience. Give the customer the choice to purchase themselves or from a preferred retail partner and drive revenue for the business via affiliate relationships.

What we did

  • Fractional CMO support

  • Naming strategy

  • Marketing strategy

  • Communications strategy

  • Media strategy

  • ROI strategy

  • Brand identity design

  • Full-funnel comms strategy

  • Social strategy

  • Social media influencer strategy

  • Insta-reset social design

  • Full-funnel campaign

  • Social media planning, buying & boosting

  • Video on demand

  • Video content

  • TV

  • Radio

  • Print

  • Merchandise

  • Paid social media advertising campaign

  • Digital remarketing

  • ROI performance management

  • ROI tracking & reporting

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