Case Study / Eggy

A foodie-fuelled passion project for the Sugar team.

World-First content site

The world’s first independent authority on all things egg.

Technology Test-bed

The S&P team’s key test vehicle for all new social and digital tools and techniques.

Ai showcase

The S&P team’s showcase of Ai-driven image creation, content generation and work-flows.

Eggy is S&P’s premier ‘IP project’, an innovative content site to test new techniques and build a valuable long-term world-wide audience.

The Challenge

The volume and pace of technology change across social, digital and Ai makes it essential to vet and test each new tool or technique before we recommend any solution for any client’s business.

The Solution

Create an agency-owned content site to allow our team to up-skill and test a variety of social, digital and Ai-driven techniques.

What we did

Fractional CMO support
Naming strategy
Marketing strategy
Communications strategy
ROI strategy
Brand identity design
Full-funnel comms strategy
Social strategy
Social media influencer strategy
Insta-reset social design
Full-funnel campaign
Social media planning, buying & boosting
Video on demand
Video content
Merchandise
Paid social media advertising campaign
Digital remarketing
ROI performance management
ROI tracking & reporting