Case Study / SquareOne
80,000 sign-ups in 8 months.
In only
8 Months
The campaign launch phase smashed expectations out of the park in less than a year.
80K app downloads
A huge response in app downloads from parents and kids using the app.
$5M Funds Sourced
Funding sourced to enable local and international scale.
“The Sugar team helped us position the SquareOne™ brand for incredible growth, and on a start-up budget, got social and digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.”
Jovan Pavlicevic
Co-founder, SquareOne
The Challenge
As a start-up, the immediate business challenge was to get as many parents downloading and trialling the app with their kids as possible. Not exactly an easy feat when the topic is about finance - something many people find boring or put in the ‘too-hard’ basket.
The Solution
We honed in on parents first - not just telling them about this new app, but also involving them in questions, and tapping into the aspirations and common challenges faced when it comes to kids and money. Literally hundreds of ads were created across dozens of full-funnel, ‘angles’ with comprehensive testing to establish the messages and social platforms that would convert best. Digital display ads were then included into the mix for retargeting. Tactical outdoor was used for key seasons, such as back to school.
What we did
Fractional CMO support
Marketing strategy
Brand positioning strategy
Communications strategy
ROI strategy
Media strategy
Full-funnel comms strategy
Social strategy
Social media management
Social media influencer strategy
Insta-reset social design
Full-funnel campaign
Social media planning, buying & boosting
Video content
Paid social media advertising campaign
Digital remarketing
ROI performance management
ROI tracking & reporting
