Case Study / Red Seal UGC Campaign
Red Seal boosts ROI by leaning into User Generated Content (UGC)
40% less production cost.
Production costs reduced by 40% per post on average.
2000% increased reach.
Organic reach improved by over 2000%
A rich, vibrant & authentic feed - full of direct customer UGC.
The Challenge
The fundamental driver behind Red Seal’s new brand positioning platform was to inspire their customers to, “live their best life”.
Problem is, traditional social and advertising was proving both expensive, and less effective – because of the authenticity gap.
In short, trying to tell customers to, ‘live a better life’ was quickly coming off as carping and prescriptive…
The Solution
We decided to simply invite our target audience to live it; by using our products and sharing their stories in simple, authentic and practical ways.
Social provided the ideal avenue to invite customers to come play with Red Seal. This was done by flooding Instagram with bright, colourful photos and inspirational photography with an abundance of opportunities offered to test, try, taste and share.
Red Seal’s audience took to it amazingly; joining-in with Red Seal’s posts and sharing their own Red Seal moments, as a testament to their faith in the brand and its products.
In fact, Red Seal customers have taken to the brand so thoroughly, that most often you can’t tell the difference between our posts and theirs.
What we did
Brand positioning strategy
Development of communications platform and campaign theme
Social strategy
Social media influencer strategy
Insta-reset social design
Social media planning, buying & boosting
Social media management
ROI performance management
ROI tracking & reporting
