Case Study / Skipperi NZ
Helping show Kiwis there’s a smarter way to boat.
The Challenge
Everyone loves the idea of owning a boat - but the reality? Mooring fees, maintenance, and months spent sitting idle make it more stress than escape. Our challenge was to bring that truth to life. To craft social content that cuts through and resonates, engages coastal dreamers, and drives real memberships.
The Solution
To bring Skipperi’s message to life, we built a social campaign grounded in a simple human truth: Owning a boat is hard. But enjoying the best bits of boating? That should be easy. Content that stopped the scroll, sparked connection, and showed Kiwis that with Skipperi you can just skip to the good part. No hassles, no dramas, just boating without the headaches.
The Result
In just 30 days, our campaign for Skipperi NZ delivered $4.76 in sales for every $1 spent on media.
$4,378 in spend - generated $20,800 in revenue.
This wasn’t just about vanity metrics - it drove serious traffic, leads, subscriptions, and helped Skipperi expand its fleet of happy boaters.
What we did
ROI strategy
Marketing strategy
Full-funnel comms strategy
Brand positioning strategy
Insta-reset social design
Paid social media advertising campaign
Programmatic digital display
Digital remarketing
Outdoor
Collateral
ROI performance management
ROI tracking & reporting