Case Study / Mother Earth
Mother Earth Social
A well executed social strategy.
With a consistent full-funnel plan & reporting.
Bold, fresh approach, kicking off with a complete ‘Insta-reset’.
By crafting eye-catching creative that kept the feed lively and engaging, we not only refreshed the look but also honed in on building stronger connections with the audience.
The result?
A dynamic social presence that amplifies reach and engagement while staying true to the Mother Earth values.
We took Mother Earth from #10 in the category (out of 13) to #1 across both Facebook and Instagram - all within just four months.
For the Mother Earth social revamp, we took a bold, fresh approach, kicking off with a complete ‘Insta-reset’. Our goal was to infuse more vibrancy and diversity into the brand, reflecting the colourful, modern Kiwi family. By crafting eye-catching creative that kept the feed lively and engaging, we not only refreshed the look but also honed in on building stronger connections with the audience.
The result? A dynamic social presence that amplifies reach and engagement while staying true to the Mother Earth values.
We went from #10 in the category (out of 13) to #1 across both Facebook and Instagram - all within just four months.
What we did
Communications strategy
Social strategy
Insta-reset social design
Social media management
Social media planning, buying & boosting
Paid social media advertising campaign
ROI performance management
ROI tracking & reporting
Wellbeing Bar launch
An interesting day-part media and creative strategy targeted people at the right time of day - whether they needed an energy, relaxation, or sleep boost from their Wellness Bar.
The core objective was to achieve high reach and frequency to drive awareness for a product that had been languishing on shelves.
With just $6,500 in media spend, we reached 739,000 people at an average frequency of x3.7 delivering a cost per thousand unique reach of $8.80, which is one-third of our agency-wide benchmark.
Plus, 211K interactions showed the creative was resonating strongly.
