Case Study / Love Taupō
Over 19,000 new ‘Supervolcanic’ prospects for Love Taupō.
1.36M
Unique Viewers
Helping to launch the all-new Supervolcanic™ Trail Network brand, and position it as NZ’s #1 Mountain Biking experience.
2.48M
Video ThruPlays
Helping to educate around the sheer breadth and nature of this premier experience.
19,363
Prospects
Delivered direct to the bespoke landing page to consider and purchase packages directly.
The Challenge
Taupō has one of the most incredible array of mountain biking trails in NZ. The problem was... no one really knew about them.
The Solution
Package them up as the all-new Supervolcanic™ Trail Network - via an integrated connected TV, digital and social campaign . The results have been equally as volcanic; reaching over 1.36M highly motivated bikers in just 3 months – with in excess of 19,000 inbound prospects to visit the all-new trail network site.
What we did
Brand Positioning Strategy
Name and Brand Identity
Livery and Signage
Connected TV Campaign
Social Campaign
Programmatic Digital Display Campaign
ROI Tracking and Reporting
