Case Study / Carbon Navigators
Helping the Scania team take carbon reduction seriously.
World-first initiative
A NZ-led initiative to lead the way in carbon reductions worldwide.
Team-based approach
Honing-in on people and actions, not words.
Modern approach for modern solutions
A Brand Identity and tone designed to reflect and stimulate the kind of innovative thinking and solutions the business needs to hit it’s carbon reduction objectives.
The Challenge
At Scania sustainability and carbon reduction is a huge focus for the business - and the planet. But the business realised that without internal teams, motivated to turn planning into action, this focus was unlikely to bring real results.
The Solution
To create a movement - under the all-new banner of Scania ‘Carbon Navigators’ - and recruit a special team within the business to champion concrete carbon reduction initiatives, every day in every way, at branch and national level.
What we did
Marketing strategy
Naming strategy
Brand positioning strategy
Communications strategy
Brand identity design
ROI strategy
Social strategy
Social media management
Merchandise
