Social Media Advertising

Tired of social ads that don't deliver clicks or ROAS? Social Sugar transforms your adspend in to measurable traffic, real prospects, leads, sales and profitability.

Find your path to profitable Social Media Advertising

In today's competitive landscape, a bland, ‘throw it up and hope that it sells’ approach finds many businesses pouring money into social media advertising with little to show for it. They’re stuck with campaigns that look good on the surface, but fail to deliver tangible results.

The truth is, without a proper strategic approach you’ll miss the key steps that underpin any high-performance paid social advertising campaign.

A social media advertising campaign should be designed to cover these three key phases:

  • Planning – your preparatory steps around brand positioning, ROI calculation, audiences and the funnel plan.

  • Execution – your key implementation and testing steps.

  • Tracking – how you track the right KPIs – and make ROI-sense of them.  

Without a plan you’ll struggle with these common pain points:

  • Unclear ROI on your ad spend: You're investing in social ads, but you can't definitively say what return you're getting.

  • Time-consuming management and optimisation: You're spending too much time trying to manage complex ad platforms and analyse data, taking away from your core business activities.

  • Struggling to generate quality leads from social: Your campaigns might be getting likes and followers, but they're not translating into genuine inquiries or sales opportunities.

  • Difficulty tracking and understanding performance: The metrics are overwhelming, and you're unsure how to interpret them to make informed decisions.

  • Generic campaigns that don't resonate with your audience: You're using broad targeting and uninspired creative that fails to capture attention or drive action.

10-Steps to better Social media advertising campaigns that endure

At Social Sugar, we turn social media advertising into a strategic growth engine. Our proven 10-Step approach is designed to transform your paid social activity from a cost centre into a consistent revenue driver.

10 Step full funnel strategy

A snapshot of that 10-Step process:

Our proven 10-Step approach has been refined and tested across hundreds of campaigns in almost every category there is; FMCG, financial services, fashion, agriculture, training, automotive - you name it - social media advertising can deliver spectacular ROI.

Each step in our process builds a foundation of clarity and purpose. It sets up the playing field for genuine data-driven insights – and empowers relentless optimisation, to ensure every dollar you spend works harder to achieve your business objectives.

We don't just run ads; we build comprehensive social advertising ecosystems designed for, ‘always-on’ sustainable growth and long-term measurable ROI.

  1. Clarify the brand positioning that will underpin the paid social campaign

  2. Understand the ROI equation behind a successful customer acquisition

  3. Know who that buyer is

  4. Know where they can be found – and at what ‘unique reach’ cost in any platform (Meta, LinkedIn, Google, TikTok etc.)

  5. Design a balanced full funnel plan that fits your feasible test budget

  6. Craft a portfolio of ‘ad angles’ that will stop the scroll and drive action

  7. Ensure your ‘social proof’ layer (content in the feed) is designed specifically to support conversion

  8. Test your suite of new paid social ads in a wide variety of ad formats in a ‘social-first’ way – that drives the highest measurable engagement and action

  9. Use proper ‘back end’ campaign structures (bid strategies, audience strategy, A/B testing etc.) so you can isolate what drives ROI

  10. Roll out your social media advertising campaign in a way that allows time and runway for testing, scaling, and transition to always-on when ROI is found – without running out of budget and losing your algorithmic learnings along the way

Our Social Media Advertising Services

We offer a full suite of social media advertising services across all major platforms.

Meta: paid Facebook & Instagram ads

Still the backbone of many high-ROI campaigns, Meta offers sophisticated ad targeting, testing and performance management - with huge global reach.

LinkedIn ads

A powerful, highly targeted tool to access key B2B decision makers for lead generation and e-commerce.

TikTok ads

This highly engaged audience delivers up increasing ability to convert excellent return on ad spend (ROAS) in certain products and categories.

Pinterest ads

An often overlooked, but highly effective layer, particularly for e-commerce, because users are in a shopping and planning mindset.

Make sure your other media channels support ROI too

Your prospects and customers live in a world of constant choice. They’re exposed to competitor activity across search, digital display, traditional media, and video advertising. Even if they notice your paid social ads, they may not act immediately. That’s why it’s essential to have complementary media layers that help them re-engage and find you again when they’re ready to convert.

A balanced social media advertising funnel typically includes supporting channels such as:

  • Programmatic digital display ads + remarketing

  • Google Ads

  • Social ‘remarketing ‘

  • SEO investment for organic performance

  • Video pre-roll (On demand, You Tube etc.)

  • Digital outdoor + mobile remarketing

  • Radio, TV, print - whatever delivers ROI for your business.

We are able to help you with these non-social supporting channels.

The Social Sugar Difference: genuine Social-ROI, genuine partnership.

In a crowded market, what makes Social Sugar the social media advertising partner of choice?

  • We’re NZ’s only ‘Social-ROI’ specialist agency.

  • We have developed the tools, data and proven 10-step full funnel process to make real on that promise.

  • That social selling system has been tested and proven across almost every category there is (84+ brands and counting), since 2015. 

  • That success is driven by our ‘partnership ethos’. Not just to be an easy, fun, partner to work with, but a partner who is invested in your success. We’ve pioneered payment-by-results and shared risk partnerships in NZ for the past ten years (ask us).

  • Our creative process and people that deliver great work, that works. Not just for ROI but long-term brand equity as well.

Transform your social media advertising into a powerful revenue engine. Stop guessing, start growing.